Internet Consultant: Worldwide Internet Marketing Services
BUSINESS PLAN
WORLDWIDE INTERNET MARKETING SERVICES
18765 Industrial Turnpike Denver, CO 80903
February 1996
This plan details an Internet consulting service that offers web page design and other services for businesses. The plan discusses at length the worldwide nature of the Internet and how the corporation will exploit this feature to gain market share and revenue across the U.S. and around the world. The plan includes the corporation's 90-day action plan, the purpose of which is to demonstrate their readiness to undertake this venture immediately, before the market is saturated. The principals take into account the fact that investors may not be familiar with the Internet or with computer terminology, and therefore take care to explain them within their plan.
EXECUTIVE SUMMARY
BUSINESS OVERVIEW
COMPETITION
PERSONNEL
OPERATIONS
FINANCIAL DATA
APPENDIX
EXECUTIVE SUMMARY
No other marketplace in world history has exploded with the force of the global computer network known as the Internet. Meeting the challenges associated with conducting business online, which include concerns over transaction security, developing a successful service delivery mechanism, and overcoming issues associated with international commerce, requires a well- thought, systemic approach to doing business as a whole.
Worldwide Internet Marketing Services, a new Internet service provider with target markets in Montana, Texas and Colorado, is just such a company.
By competing directly with traditional print and broadcast media such as television, radio, and newspapers, Worldwide Internet Marketing Services will offer its clients a superior product to these traditional forms, both in content and price. The nature of the service allows Worldwide Internet Marketing Services to serve clients ranging in size from the individual Internet enthusiast to the largest of corporations.
Key strengths of Worldwide Internet Marketing Services are as follows:
A driven, committed staff of professionals with experience in sales and marketing, business management, and information systems management;
A process-centered approach to business management that combines complex information systems with the due diligence of the Worldwide Internet Marketing Services team to achieve a streamlined sales system that delivers quality services to clients, online customers, and employees;
Ability to expand in four major cities immediately;
A developing worldwide online market. Worldwide Internet Marketing Services is entering a brand new global marketplace with a potential audience measured in the tens of millions. Most of the Internet is made up of networks located within the United States, but the rest of the world is catching up quickly. This potential marketplace then becomes hundreds of millions. By entering the arena now, Worldwide Internet Marketing Services will become well-entrenched and ready to meet this explosive growth.
BUSINESS OVERVIEW
Worldwide Internet Marketing Services is an enterprise created to exploit the business opportunities within the global computer network known as the Internet. In recent history, no other marketplace has opened with the ferocity of the Internet. With a potential worldwide audience measured in the tens of millions, the Internet far outreaches traditional advertising media readership, including television, radio, and printed media such as newspapers and magazines. In fact, the key to the success of Worldwide Internet Marketing Services is to demonstrate not only the benefits of increasing readership on a worldwide scale, but to offer the service at greatly reduced rates when compared to traditional media.
The ability of Worldwide Internet Marketing Services to offer competitive rates against not only traditional media, but other local Internet service providers, lies in the construction of the business itself. By creating a streamlined organization that concentrates on employee satisfaction first, Worldwide Internet Marketing Services will offer an environment where individual talent is allowed to flourish. We believe that employee satisfaction results in customer satisfaction, the key to success in any business.
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