More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense (Search Engine Roundtable)
Mon, 18 Aug 2008 17:56:28 GMT
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We'll discuss the "long tail approach" from a tactical …
More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense (Search Engine Roundtable)
Tue, 19 Aug 2008 10:34:30 GMT
Martin Brossman, networking coach, and Whitney Hill, Internet marketing consultant, have introduced ongoing networking meetings to be held at the Capital City Club (www.capitalraleigh.com) in Raleigh on alternating Tuesday mornings beginning August 19. [PR.com - August 18, 2008]
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